#B2BSUMMIT

VIRTUAL MARKETING INNOVATION
SUMMIT FOR B2B

PRESENTED BY DEMANDBASE

June 14, 2016 | 8:00 AM PT/11:00 AM ET

Why Attend

A B2B marketing revolution has begun. It’s called Account-Based Marketing and it has forever changed the way we do business. Join the movement! Learn how to make ABM work for you during this premier B2B Marketing virtual event.
Why Attend Keynotes
Keynotes

Find inspiration in our keynote sessions designed to stimulate marketing innovation by sparking new ways of thinking.

Why Attend Track Sessions
Track Sessions

Gain insights from industry thought-leaders and marketing technologists on how leading brands have deployed ABM.

Agenda


This virtual event takes place in Pacific Standard Time.

Keynotes
8:15 AM
9:15 AM
Peter Isaacson
CMO, Demandbase

Chris Golec
CEO, Demandbase

Kevin Akeroyd
GM & SVP, Oracle Marketing Cloud

Account-Based Marketing has grown and evolved tremendously over the past year, and technology is at the heart of it. The Marketing Innovation Summit kicks off with three heavy hitters: Peter Isaacson, CMO of Demandbase; Chris Golec, CEO of Demandbase; and Kevin Akeroyd, GM & SVP of the Oracle Marketing Cloud. They will discuss the current state of Account-Based Marketing and how technologies are evolving alongside and in support of the revolution.

Track 1
Account-Based Marketing
9:30 AM
10:15 AM
Megan Heuer
VP & Group Director, SiriusDecisions
ABM: The Revolution Grows
What a difference one year makes in the ABM journey. In this session, Megan Heuer will share results of the new 2016 State of Account-Based Marketing study, showcasing changes and trends in ABM adoption across B2B companies. Find out where the ABM revolution is today, and where it’s heading next.
10:30 AM
11:15 AM
Matt Heinz
President, Heinz Marketing
Eight Keys for Integrating ABM with Your Sales Team’s Existing Target Account Programs
ABM can’t exist and succeed separate from your sales department. Whereas traditional marketing strategies and tactics can be executed without sales being involved, successful ABM requires tight coordination to achieve optimal results. Matt Heinz outlines eight essential elements for a successful integration of ABM with your sales team’s target account program.
11:30 AM
12:15 PM
Panel

Panel moderator:
Peter Isaacson
CMO, Demandbase

Panelists:
Andrea Ward
VP, Marketing, Oracle Marketing Cloud

Dave Rigotti
Head of Marketing, Bizible

Stephanie Robotham
Head of Demand Generation, Optimizely

Shari Johnston
SVP, Marketing, Radius

Michelle Wohl
VP, Product Marketing, Get Smart Content

Chris Jones
VP, Technology, LookBookHQ
The ABM Tech Stack: Scaling Your ABM Strategy
So, you’re ready to implement a game-changing ABM strategy. Sales is on board and you have buy-in across the marketing team. But what technology do you need to power your strategy? Our panel of experts will help you navigate the MarTech landscape to highlight those technologies most helpful in making your ABM strategy a success!
12:30 PM
1:15 PM
Dave Rigotti
Head of Marketing, Bizible
Demysifying ABM Metrics
According to the 2016 State of ABM by SiriusDecisions, the number one goal for ABM in 2016 is increasing revenue. Goals are only effective when they are measurable, so account-based marketers need to understand how to measure their ABM efforts in terms of revenue. Capturing the account-based nuance in your revenue measurement is essential to scaling and proving the value of ABM. In this session, I will discuss how ABM measurement differs from demand gen measurement – from measuring revenue on an account-basis, to engagement and attribution.

Track 2
B2B Thought Leadership
9:30 AM
10:15 AM
Darian Shirazi
CEO, Radius
Insight to Action: How Predictive Analytics Accelerates B2B Marketing Success
B2B Marketers are collecting more data than ever before, but many are not yet successfully using it to drive growth. In this session, Darian Shirazi will share how to use data science and predictive analytics to acquire new accounts and leverage data insights across the funnel, increasing pipeline opportunities and ultimately, revenue.
10:30 AM
11:15 AM
Jill Rowley
Chief Evangelist of #SocialSelling
Social Selling for the B2B Marketer
Today’s B2B buyer is digitally-driven, socially connected and has unlimited access to information. Marketing recognizes this shift, but Sales needs to be on board too. In this session, Jill Rowley shares why Social Selling – using social networks to build the relationships that drive revenue – is essential and how to implement it across your organization.
11:30 AM
12:15 PM
Delphine Cherewick
Senior Consultant, Digital Marketing, Dell
Agile Innovation for the B2B Marketer
With over 3,700 marketing technologies to choose from and increasing pressure to prove ROI. B2B marketers have more opportunity, but less time, than ever before. In this session, Delphine Cherewick will share how implementing an agile marketing model empowers B2B marketers to leverage the right technology, innovate on strategy and optimize new digital programs.
12:30 PM
1:15 PM
Mathew Sweezey
Principal of Marketing Insights, Salesforce
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.

Track 3
Innovation & Technology
9:30 AM
10:15 AM
Chris Lynch
Sr. Director of Product Marketing, Oracle Marketing Cloud
The Rise of Adaptive Marketing
In the age of the customer, traditional marketing programs are not meeting buyer expectations. Customer experiences can feel anonymous and fragmented. Buyers’ Journeys become rigid and quickly break down. Prospects expect pervasive personalization and dazzling digital experiences whenever and however they choose to interact with a brand. In this discussion, learn how Marketers can leverage Oracle’s new Account-Based Marketing capabilities to meet the increasing personalization demands of prospects. Also, gain insight into the breakdown of technology and organization silos that are creating fragmented buyer experiences.
10:30 AM
11:15 AM
Adam Blitzer
EVP & GM of Sales Cloud, Salesforce
Sales and Marketing: The New Power Couple Has Arrived
Most modern businesses understand that today’s B2B sales cycle requires insight between sales and marketing teams and that operating in silos can be a major setback to success. You need a strategy for tackling the three biggest issues that divide your teams so you can turn your Marketing and Sales organizations into one unstoppable super team.
11:30 AM
12:15 PM
Nick Edouard
Co-founder, President & CMO, LookBookHQ
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
12:30 PM
1:15 PM
Jeremy Bloom
CEO, Integrate
The Orchestration of Demand Marketing
ABM is making it easier to understand which companies to target while MA platforms are bringing a level of automation to the nurturing process. However, what must still happen in between targeting and nurture is positive demand generation. This session shares best practices from the world’s best demand marketers.
1:15 PM
2:00 PM
Yoav Schwartz
Co-founder & CEO, Uberflip
How to Fuel Your ABM Strategy with Content
The process of account-based marketing (ABM) starts with a question of “who?” – i.e., which accounts need to be reached? – then shifts to a question of “what?” What do you need to say to reach these accounts? The best way to answer this question is through targeted content. However, the content itself isn’t enough – the content needs to be delivered in a targeted content experience in order to penetrate all levels of the account. Join Uberflip’s CEO and Co-founder, Yoav Schwartz, for a tactical session on how to leverage content and build a remarkable content experience for successful account-based marketing.

Speakers

Once again, our exciting roster of keynote and session speakers promises to deliver powerful, practical insights that can help you close business faster and build your B2B brand.


KEYNOTE SPEAKERS
Gina Bianchini

Gina BianchiniFounder & CEO, Mightybell

Kevin Akeroyd

Kevin AkeroydGM & SVP, Oracle Marketing Cloud

Chris Golec

Chris GolecFounder & CEO, Demandbase

Peter Isaacson

Peter IsaacsonCMO, Demandbase


SESSION SPEAKERS
Andrea Ward

Andrea WardVP, Marketing,
Oracle Marketing Cloud

Jill Rowley

Jill RowleySocial Selling Evangelist

Megan Heuer

Megan HeuerVP & Group Director, SiriusDecisions

Adam Blitzer

Adam BlitzerEVP & GM of Sales Cloud, Salesforce

Delphine Cherewick

Delphine CherewickDigital Marketing, Dell

Jon Miller

Jon MillerCEO, Engagio

Mathew Sweezey

Mathew SweezeyPrincipal of Marketing Insights, Salesforce

Matt Heinz

Matt HeinzPresident, Heinz Marketing

Jeremy Bloom

Jeremy BloomCEO, Integrate

Nick Edouard

Nick EdouardCo-founder, President & CMO, LookBookHQ

Shari Johnston

Shari JohnstonSVP, Marketing, Radius

Dave Rigotti

Dave RigottiHead of Marketing, Bizible

Michelle Wohl

Michelle WohlVP, Product Marketing,
Get Smart Content

Chris Jones

Chris JonesVP, Technology, LookBookHQ

Darian Shirazi

Darian ShiraziCEO and Co-Founder, Radius

Sponsors


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Radius Logo
Oracle Logo
Uberflip Logo
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